Question, What do you want your target audience to feel, think, and do when they encounter your brand? Starting with the end result is an effective planning strategy and strategic foundation. What you want your target audience to feel, think Continue reading
Yes, really! Focus groups are a must for product development and marketing no matter the type or size of your business. As an entrepreneur, business owner, business professional, I’m sure you have heard time and time again, “Know your target audience.” Continue reading
You know, we’re having a hard time choosing a logo from the samples submitted by Innovative Design Style, one of TaylorAdams Marketing & MgMt’s strategic partners. Thus, we would love to know which sample, if any, speaks to you. Please, Continue reading
TaylorAdams Communications, the telecommunications division of TaylorAdams Marketing & MgMt, reports its 12 top selling cellular phones and services as of Oct 31, 2012. SAMSUNG GALAXY NOTE2 (Verizon Wireless) DROID INCREDIBLE 2 by HTC – Red (Verizon Wireless) DROID Continue reading
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The value of consultation. Have you ever went to purchase a product or service for your business, say like a website, and ended up with more questions than before you started the shopping process? Many times we as entrepreneurs, small Continue reading
by Leigh Dow Published on May 14, 2012 | Marketing Profs In this article, you’ll learn… How to use subject lines, buttons, and language to craft better calls to action What to include in your calls to action to make them Continue reading
This year, 2012, each quarter we (you and TaylorAdams Marketing & MgMt) will engage one marketing exercise together. On January 15th let’s kick-off the year by zeroing in on our target audience. Let’s get more specific, more intimate, and stay Continue reading
Did you realize that most of the time, your bio on Twitter is the determing factor for whether people will or will not follow you? It’s a make or break point. The more concise your bio, the more you attract Continue reading
The Importance Of Using And Protecting Your Logo Or Trademark by Dan Sayble A logo is your mean weapon in the realm of BRANDING, and it should properly reflect the image that your company wishes to portray. A logo may Continue reading
The Value of / The Need for Face-to-Face Marketing in this Virtual Age http://ow.ly/6zBRB Real recognize real! We had to tweet this article to remind us of the value of and the need for Face-to-Face interaction. And it’s not just Continue reading
@Rogerthuso What is the average website conversion rate? http://ow.ly/5VE06 …For example, it’s not uncommon for service businesses like HVAC and plumbing companies to have website visit-to-lead conversion rates in excess of 15% (this includes phone call inquiries). Think about it Continue reading
The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television. “A company, individual or nonprofit can often gain valuable press coverage Continue reading
Suffice it to say that such a thing as brand loyalty has become rare and it is the job of a good marketer to understand what makes the mind of the consumer tick. The advent of new technology within our Continue reading
What marketing question is burning on your brain or even in your soul at this moment in time? When purchasing real estate, like dirt and water is to mud, you are told the foundation of your search should be Location, Continue reading
In preparation for our annual B2B series, Christmas In July, we begin a discussion on this year’s theme, Content Marketing: how to use content to market your business. Our Christmas In July B2B Series walks you through the process of Continue reading
“The biggest mistake we see companies make when they hit Twitter is 2think about it as a channel to push out info” -T. O’Reily & S. Milstein
“Focus on the core problem of your business & put out lots of content, enthusiasm & ideas about how to solve that problem.” –Laura Fitton