Jacqueline Taylor-Adams

Your Chief Experience Producer & Audience Curator

  • SUMMARY

    Imagine... No wide nets. Your target audience is altogether, accessible to you in one place!! You get to activate your brand with your audience through a custom experience that resonates with your brand values and your audience's desires!!!

     

  • Schedule a free discovery session or book a consultation

  • Combine over 45 years of work experience, creativity, a million great ideas, and vision with a natural knack for recognizing and understanding behavior, strategy and system development, innovation, sales, and a LOVE for community and the arts... you get me,

    Jacqueline Taylor-Adams,

    Experience Producer & Audience Curator

    Specialties:
    Business processes, sponsorship acquisition, strategic marketing, brand development, sponsorship property development, virtual event production, visual and performance art marketing, program development, ideation, non-profit management, purchasing, administrative systems • Methodology: S-AGASW - Marketing Campaign Development https:/bit.ly/MktgCampaignDev

  • The S-AGASW Method — Jacqueline Taylor-Adams
    The Methodology · Volume One
    Master Griot Publishing Proprietary Framework Est. 2017 · Revised 2026
    marketing swag

    S—AGASW

    Stop marketing in silos. Employ holistic campaigns.

    Jacqueline Taylor-Adams
    Author · Strategist · Founder, Master Griot Publishing
    Salvation · Audience · Goals · Analytics · Strategy · Website
    § 01
    The Thesis

    Marketing is not a singular tactic. Marketing is a strategy built on consumer behavior and the systems used to move you from a product or service to a sale.

    You may waste time employing single tactics outside of a structured plan, but until you take the time to create and employ your marketing via a working system, you will not get the results that are possible and that you desire.

    Systems beat goals every time. — Che Brown, The Happy Entrepreneur

    Beyond employing various marketing and promotional tactics, your marketing must be administered through a strategic framework. S-AGASW is that framework — six cornerstones that turn scattered effort into compounding results. Master it, and the system becomes your swag. Your flow. Your way of getting sales.

    § 02 · The Cornerstones
    S— A G A S W
    six letters · six steps · one campaign

    The original framework was AGASW — five cornerstones. Salvation was added as an addendum because no campaign begins with audience. Every campaign begins with the question: what transformation are you delivering?

    S01 / 06

    Salvation

    what hell · what heaven

    "In what heaven are you putting your customer, or from what hell are you saving them?"

    Every campaign needs salvation. From the onset, answer one or both of these questions. What is the solution? What is the transformation? Good chance the salvation is multi-fold. There is the solution your product or service already provides. Then there is this specific campaign's solution — a sale on specific items, savings, membership, exclusivity, being in the know, advocacy, relevancy, belonging.

    Salvation must precede audience because the same brand can save different people from different hells with different campaigns. The campaign's transformation drives everything that comes after.

    Salvation prompts
    • What hell are you saving this audience from?
    • What heaven are you putting them in?
    • What is the specific transformation this campaign delivers?
    • Is the salvation multi-fold — and which fold leads?
    A02 / 06

    Audience

    know thy audience

    "Who specifically is most likely to buy — to care about this campaign?"

    All roads begin and end with your target audience and existing customers. Demographics answer who they are: gender, ethnicity, education, household status, age, income, payment behavior. Psychographics answer how they live: how they engage online, what they like to do, where they hang out, what is important to them, what movies they watch.

    Your existing customers are the optimal resource. It costs six to seven times more to acquire a new customer than to retain one. The customers who already bought from you tell you who else will. Research their interests, their conversations, their searches, the pages they like. Review the analytics from every advertising channel and event sign-up list you own.

    The principle that breaks most campaigns: the audience for this campaign may not be your brand's typical audience. Define the campaign audience independently. Then ask why.

    Audience prompts
    • Who is experiencing the problem you are solving?
    • Who is seeking the reward you are providing?
    • Where do they hang out — online and offline?
    • Does this campaign's audience differ from your brand's typical audience? Why?
    G03 / 06

    Goals

    the numbers

    "What are the outcomes you seek? Quantify them."

    You must have specific, measurable, attainable business goals. Dream goals are doable — break them into smaller attainable ones. Knowing your ultimate goal and the sub-goals required to produce it gives you the framework to structure and measure every activity.

    Say you want $10K profit this season. That is profit, not revenue — so determine the revenue required, the expenses incurred to produce that revenue, the administrative and physical and shipping and marketing costs. The goal shapes what you sell. What has margins that align with what is desired this season? How many units must move to hit the number? Are there bulk savings? Vendor deadlines?

    The numbers: how much traffic, how many views, how many leads, how many sales, how much in sales. Write them down. Quantify them. Track them.

    Goal prompts
    • What is the ultimate outcome you seek?
    • Awareness, leads, sales, sign-ups, online or foot traffic?
    • What sub-goals are required to produce the ultimate goal?
    • What deadlines and constraints shape the timeline?
    A04 / 06

    Analytics

    everything is data

    "Who is responding — and what is the data telling you?"

    Analytics is the discovery, interpretation, and communication of meaningful patterns in data to quantify performance. In the Audience section, analytics helped you drill down on who they are. Here, analytics measures what worked and what did not.

    Everything is data. Customer surveys, target-audience research, website analytics, social media insights, sharing tools, advertising pixels — both online and offline. The quality of data you get from digital engagement is superior and extremely affordable.

    Review the data from previous campaigns. What did you sell? How did you promote it? When did promotions begin? When did you place inventory orders? Who did you hire? What strategies did you employ? How much revenue did you produce? How much profit? Analytics will tell you what worked, why it worked, what did so-so, and what bombed.

    Analytics prompts
    • What does your last comparable campaign reveal?
    • Which channels drove the most response?
    • What patterns recur across campaigns?
    • Where is the data thin — and how do you fill the gap?
    S05 / 06

    Strategy

    tactics with intent

    "Use the data gathered from Salvation, Audience, Goals, and Analytics to develop strategies."

    This is where marketing tactics are relevant — and only here. Which tactics you employ, and how, are determined by everything that came before. Salvation, Audience, Goals, and Analytics are the framework. Strategy is the execution.

    Based on the number of sales you seek, create a formula. How much targeted outreach do you need? What tactics will deliver those numbers? Choices include events, video, livestreams, contests, sales, specials, pop-ups, appearances, blogging, product reviews, partnerships, sponsorships, captive audiences, location-based activations, door-to-door, conferences, and whatever your mind can imagine that is compelling to the audience you defined.

    Strategy is channel-agnostic. Digital advertising is one tactic among many. For some audiences — a faith community, a captive workplace, a civic district — non-digital and location-based tactics outperform digital by orders of magnitude. The audience archetype drives channel selection, not the other way around.

    Strategy prompts
    • Given your Salvation and Audience, which tactics actually reach this audience?
    • What is the formula — outreach to conversion to sale?
    • What assets, departments, or partners can showcase the campaign focus?
    • What non-digital, location-based, or captive-audience tactics belong here?
    W06 / 06

    Website

    make it easy

    "Everything lands on your website. The campaign should be reflected there."

    Your website is the digital manifestation of your marketing plan. Landing pages are the digital asset your campaigns point to. Visitors should still be able to access the main site from the landing page, and the main site should have first-page indicators of active campaigns — linked sliders, a side column, whatever your mind can imagine.

    The landing page should focus only on the campaign. Nothing else. Keep it simple. Make it easy. Direct links to the information. Do not make visitors surf, scroll, or page down twenty times to find the details of the campaign that brought them there.

    Capture data. Explain the benefits of the campaign and how to reap them. Then give people an option to explore more. Do not forget SEO. Do not forget mobile. The website is where the entire campaign either converts or evaporates.

    Website prompts
    • Does the landing page focus exclusively on this campaign?
    • Are the campaign benefits clear in the first viewport?
    • Is data being captured at every meaningful interaction?
    • Are SEO, mobile, and load speed all production-ready?
    § 03 · Case Study
    audience ≠ audience

    Noir Girl Magic and the Off-Season Sale

    A cultural travel accessory brand had inventory it needed to unload — non-cultural items, light summer wear, in October, sold nationally from Southern California. The campaign that worked was not aimed at the brand's audience.

    Noir Girl Magic is a cultural travel accessory brand, the sister company to eBiz Travel. Based in Southern California with national sales, its base audience is African American women drawn to cultural identity and travel — that is the brand's promise and its differentiator.

    Early in the company's life, the founder bought bulk apparel at a discount. The items were not yet branded, not cultural, just clothing — and they did not move. By October, the inventory was still sitting. Most of it was lightweight summer wear. The home base in Southern California was still warm; much of the national customer base was already cold.

    Two audiences existed for this campaign — and neither was the brand's typical audience. The first was deal hunters: buyers anywhere who would be moved by an off-season discount regardless of weather. The second was warm-climate vacationers heading to islands, cruises, and tropical destinations who needed summer clothing right then. The campaign positioned the inventory as an off-season sale.

    The tactics aimed at those two audiences worked. Tactics aimed at the brand's normal audience would not have. The salvation was different. The audience was different. The strategy followed.

    the takeaway

    The audience for a campaign is not always the audience for the brand. Salvation drives audience selection. Get that order wrong and the most beautifully executed campaign reaches no one who cares.

    § 04 · The Principles

    Six laws that govern the method.

    These principles emerge from twenty-plus years of practice and the case studies that shaped them. They are not optional. They are the difference between running the method and running the motions.

    № 01
    Stop marketing in silos.
    A campaign is a system, not a tactic. Channels reinforce each other or they cannibalize each other. Holistic is not a buzzword — it is the only configuration that compounds.
    № 02
    Salvation comes first.
    Every campaign begins with a transformation, not a target. Define the hell you are saving someone from or the heaven you are putting them in — before audience, before goals, before any tactic.
    № 03
    Campaign audience ≠ brand audience.
    The buyer for this specific campaign may not be the buyer your brand normally serves. Define the campaign audience independently — and if it differs from the brand audience, design the strategy around the difference.
    № 04
    Strategy is 360°.
    Digital is one tactic among many. Captive audiences, partnerships, sponsorships, location-based activations, door-to-door, and non-digital channels are first-class — and for many audiences, they outperform digital by orders of magnitude.
    № 05
    Consistency and flow.
    A plan that addresses the full circumference of marketing — online and offline, advertising, promotions, PR, email, events, sponsorship — executed consistently. Inconsistent effort produces inconsistent results. Flow is the discipline.
    № 06
    Free is not free. DIY is not free.
    Be strategic. Create your plan. Know what you want and need. Then outsource where it makes sense to maximize your time and return. The cheapest tactic is rarely the cheapest outcome.
    S—AGASW

    "Plan your work and work your plan."

    Jacqueline Taylor-Adams
    Author of the S-AGASW Method · Founder, Master Griot Publishing
    Composed from "AGASW, Your Marketing Swag" (2018), the 2017 and 2024 Holiday Marketing Guides,
    the AGASW Method Breakdown video, and the project's ongoing architecture work.
    © 2017–2026 Jacqueline Taylor-Adams. All rights reserved.

  • CUSTOMIZED Opportunities to Engage with Your Audience:

    • Strategic Media Buying: Ongoing Advertising & Sponsorship Opportunities with the Local/Regional/Global Original WildAbout™ DEN (Digital Experience Network), Events, CTV, Broadcast, Print, Radio, Podcast, Search and Social Media, Plus)
    • Original WildAbout Worthy™ Crowdfunder Launch (Nov 27 - Dec 1, 2026) - A true hybrid experience • The BBAFF2026 & BBM2026 converge LIVE on Original WildAbout™ TV: 1,120 Hours from Black Friday thru Giving Tuesday . One Stop . Come-Walk-In-Watch 'N Shop • Media Market: Global (In-Person Experiences in US Cities: Southern California (2nd largest), Chicago (3rd largest), Philadelphia (5th largest), PA, Atlanta (7th largest), Tokyo, Japan)
    • ConneKtedSound: Master Griot Publishing Telecom Apprenticeship (Jan 2025 - ongoing)

  • CURRENT POSITION

    TaylorAdams Marketing and MgMt

    TaylorAdams Marketing & MgMt, a division of Master Griot Publishing, Inc

    CMO Jan 2006 – Present

    Sponsorship / Product Placement: acquisition / brokering • property asset development, valuation, strategic activation, sponsorship program management, reporting • Business and marketing coaching and consultation • media buying • brand development • strategic website development ▪ Public Relations: press release writing and distribution, press conferences, media interviews ▪ Strategic systems development

    SPECIALTIES: Idea generation • Innovative strategic collaboration among independent artists, businesses, and communities • 3X+ ROI creative competitive sponsorship ▪ Preparing entrepreneurs and small businesses to maximize profit • PRODUCTS: B2B podcast series Christmas In July, Starting Sunday Group Coaching, and Shop 96 Hours Buy Black TV Marathon

     

    Follow on LinkedIn, Pinterest, Facebook, Instagram, Instagram for TAMM and Alignable

    Master Griot Radio

    BlogTalkRadio |
    Master Griot / NBBTA Radio

    Founder / Producer/ Host Mar 2007 – Present

    Develop, manage, market, and produce internet radio station that uniquely infuses spoken word, conscious Hip Hop, and soul music with artist, business, community, and youth development programming. • Have produced over 540 podcast episodes that are syndicated on Blogtalk Radio, iTunes, iHeart Podcasts, Spotify, Deezer, Castbox, TuneIn, PlayerFM, Mixcloud, Spreaker, Soundcloud, Stitcher Radio and more. • Also co-host Soul Purpose Tuesday: Your Mid-Morning Lunchtime Wellness Groove, Music and Spoken Word Review shows, and host of the Marketing Pop-up Podcast and Beyond Talk: Businesses Take Tourism 2 Profit • Shows produced include Beyond Talk with Faith Moore-McKinney (the official radio broadcast of the BEED Conference), The Flip Side: Our Young Men Take The Mic and Beyond the Word (the Master Griot Radio signature series aka Industry Mondays: The Business of Spoken Word and Spoken Word Poetry, The Art, The Industry, The Viability.

    Master Griot Radio began as a show on channel 13 of NBBTA (National Black Business Trade Association) Radio and later in 2008 headed up the live version on NBBTA Radio on Blogtalk Radio.

    BoldSoles™ Empowerment Footwear

    BoldSoles™ Empowerment Footwear

    CMO Sep 2018 – December 2019

    Develop, coordinate, and manage all facets of marketing. Devise marketing strategies that support sales, sponsorship, and patent licensing acquisition. BoldSoles™ Empowerment Footwear is an innovative social startup with an industry impacting patent. The first patent application helps causes to energize and mobilize advocates while fundraising. Overcome. Defeat your adversary. Be a part of the BoldSoles™ Victory Empowered movement www.boldsolesfootwear.com.

    First World Theatre Ensemble

    The Master Griot Project™

    Founder / Producer June 2006 - Present

    The Master Griot Project™ is a unique strategic marketing initiative I've developed to support viability within the spoken word industry. In other words, the goal is to create a demand for spoken word artists, identify opportunities, and develop revenue streams and new markets within the entertainment sub-industry of spoken word performance poetry. Our measurement will be the increased revenue generated by spoken word artists and an increased number of artists able to allow spoken word to be the main source of income.

     

    This artist and industry development project consists of five core properties:

    • Database
    • Marketing for Recording Spoken Word Poetry Artists w. Pay Us No Mind™ & Impacc NOW
    • Grioism™ television series
    • Top 40 charts for spoken word poetry
    • The Master Griot™ Awards (the Oscars of spoken word)
    To date, the project has
    • been integral in establishing a more diverse view of spoken word
    • produced over 550 internet radio podcasts
    • established the Master Griot™ brand, master level poet, of which some of the nation's top spoken word artist leverage this branding: Greg (Just Greg) Corbin, Perry (Vision), Tommy Bottoms, Lois Moses, Lyrispect, Brothas Keepa, Amun Miraaj
    • produced compilation, Purpose Driven Words
    • produced performance collective which performances included the Underground Storm (PHL), NYC Black Expo at Jacob Javitz Center, and opening for J. Ivey at the Philadelphia Convention Center and for Fat Joe at Loews Paradise Theater in New York
    • produced contracted programming for One Book; One Philadelphia
    • produced live Black Love Day event at the former Arts Garage
    Section image

    Urban Tech Fair

    Chairperson/CMO Dec 2011 – Present

    Worked directly with Founder/Producer Jim Neusom until his passing. Helped craft the concept of the Urban Tech Fair into a full functioning and producing flexible infrastructure adaptable across communities globally. Developed programming. Developed sponsorship, advertising, and other strategic properties. Helped establish and facilitate strategic partnerships. Established administrative and organizational systems and procedures. Helped identify and select vendors. Established digital presence and global virtual portal. Co-hosted and produced podcast, The Digital Drummer: Jim Neusom with Urban Tech Talk on the Radio.

    Currently, the Urban Tech Fair directly supports the blockchain education movement, Black People & CryptoCurrency and is bringing our "access, education, commerce" message to the Rewind OutLoud Tour.

    Section image

    REWIND OutLoud™ aka

    Black Business Space Value Tour aka

    CEO / Producer Mar 2008 – present

    As creator and manager I:

    • have crafted a concise unique hybrid multi-genre multi-purpose tour experience, a movement where the attendees are the real celebrities... we call it Purple Fandom.
    • have developed an experience that brings measurable value to host cities, sponsors, and participating visual and performance artists, authors, brand and tech vendors
    • foster meaningful collaboration among artists, small businesses, and community organizations.
    • established an independent media and distribution network of salons and barbershops in 23 cities
    • develop a profitable strategy
    • acquire and manage sponsorship
    • have crafted the tour as a measurable growth platform for emerging independent artists
    • coordinate hands-on community service in each city
    • also leverage the tour as talent acquisition for The Master Griot Project's reality competition series, Grioism™

  • clients served include

    Get your marketing swag on. Use TaylorAdams AGASW method to build effective marketing campaigns

    ► AHARI, Inc - A Home Is A Right

     

    ► iBuyBlack Philadelphia (virtual marketplace http://blackfriday.ibuyblack.org • Featured Vendor Blog Series https://ibuyblack.org/blog • general marketing)

     

    ► Over All Training Innovative Workforce Development

     

    ► Children of Adam Band https://childrenofadamband.com 

     

    ► Philadelphia Legacies

     

    ► eBiz Travel www.ebiztravel.net • Noir Girl Magic™ www.noirgirlmagic.com


    ► Newark Culture Con

     

    ► Houston Museum of African American Culture (HMAAC) www.hmaac.org • work sample: https://smarturl.it/HMACCMediaKit2017 

    ► Islamic Heritage Month / Images of the Motherland / Living History Heritage Project / http://IslamicHeritageMonth.strikingly.com / http://ImagesoftheMotherland.org

    ► FarCorners Studios, LLC www.farcornersstudios.com * https://farcornersstudios.tumblr.com 

    ► October Gallery www.octobergallery.com 

     

    ► BoldSoles™ Empowerment Footwear

     

    ► Rebekah Jenkins www.rebekahjenkins.com 

    ► House of Umoja www.houseofumoja.net

     

    ► Suite Franchon www.suitefranchon.us 

    ► First World Theatre Ensemble www.firstworldtheatre.org 

    ► Urban Tech Fair www.urbantechfair.org 

    ► Jason Moore (Author / Entrepreneur) www.unite4action.org 

    ► SynurgyWerks (Rafel Coyle - project branding)

    ► Steve Boust / Human Capital Development

    ► Melvin C. McKnight aka Blaqmel https://www.sonicbids.com/band/blaqmel/ 

    ► Intelligenz http://thesource.com/2016/07/29/on-the-rise-fro... 

    ► Najla Muhammad-Jabeer

    ► Nubian Tours & Travel

    ► R. Lee Gordon – Uni-Tee Designs and National Youth Pages

    ► Comcast presents Nicetown CDC Give Back To The Community Festival & Concerts (2009 & 2010 - Philadelphia)

  • BEYOND CONNECTING. LET'S POWER NETWORK!

  • CONTACT ME

    How may I help you? Click Here to book a consultation or discover session.

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